浅谈“青字号”品牌地理标志知识产权保护

Core Viewpoint - The geographical indication (GI) products from Qinghai, such as Huangyuan Chen vinegar and Huzhu barley wine, are gaining recognition and protection, enhancing the region's economic development and brand value through a multi-faceted approach to intellectual property rights [1][2]. Group 1: Standardization and Brand Protection - The vitality of geographical indications lies in quality, which is ensured through a standardized cultivation system. Qinghai has established a positive development pattern of "cultivating a batch, applying for a batch, and reserving a batch" [2]. - As of April 2025, Qinghai has 47 geographical indication trademarks and 16 national geographical indication protected products, with over 100 entities using the special logo [2]. - The Huzhu barley wine demonstration area exemplifies standardization, with 20 approved production enterprises achieving a 95% usage rate of the geographical indication logo [2]. Group 2: Legal Protection Framework - Legal frameworks are crucial for the protection of geographical indications. Qinghai has innovated a collaborative legal protection model that has been recognized as a national-level exemplary case [4]. - In Ulan County, the protection of the "Ulan Chaka Sheep" geographical indication involved a specialized team and public hearings to establish a standardized management mechanism, with local government investing 6.9 million yuan for quality improvement [4]. - Public legal education initiatives have been implemented to raise awareness of intellectual property rights among local communities [4]. Group 3: Market Empowerment and Economic Value - The effectiveness of geographical indication protection is ultimately reflected in market value. Qinghai is leveraging its unique ecological resources to enhance brand operation and quality certification [5]. - The Chen vinegar from Huangyuan achieved sales of over 6 million yuan in 2023, a 20% increase, attributed to the geographical indication's market empowerment [6]. - The Chaka salt product, with sales of 67,800 tons of edible salt and 844,300 tons of industrial salt in 2023, generated over 340 million yuan in total output value, showcasing the transformation of traditional industries through geographical indication [7]. Group 4: International Expansion - Qinghai's geographical indication products are rapidly integrating into global markets, with products like the Chaidamu goji berry and Huangzhong oat included in the EU's geographical indication mutual recognition list [8]. - The establishment of the STC Qinghai testing laboratory allows local products to achieve international certification, significantly reducing transaction costs and enhancing brand value [9]. - The provincial government has developed a comprehensive protection network for geographical indications, including administrative, judicial, and social oversight mechanisms [10].