国补升级，点燃新年消费第一把火

Core Insights - The 2026 national subsidy policy for replacing old appliances and vehicles has been implemented in Jiangsu, leading to a surge in consumer spending on home appliances, automobiles, and digital products [1][2][3] Group 1: Policy Overview - The 2026 subsidy policy expands support to include the installation of elevators in old residential areas, equipment for elderly care institutions, and fire rescue facilities, in addition to traditional categories [1] - The subsidy standards have been upgraded, with automotive subsidies shifting from fixed amounts to a percentage of the vehicle price, and household appliances focusing on energy-efficient products [1][2] - The implementation mechanism is designed to be efficient and transparent, with strict measures against fraudulent claims and a pre-allocation of funds to ease the financial burden on companies [2] Group 2: Market Response - The launch of the subsidy policy has resulted in a booming market for home appliances and digital products, with major retailers like JD.com offering nearly 10,000 products eligible for subsidies [2][3] - In the automotive sector, there has been a notable increase in consumer activity, with some dealerships reporting a more than 50% increase in foot traffic on the first day of the new year [4][5] - Consumers are taking advantage of multiple overlapping benefits, including manufacturer subsidies and low-interest financing options, leading to a significant uptick in vehicle purchases [4][5] Group 3: Consumer Experience - The new policy requires that vehicles be registered locally, enhancing service precision for local customers and ensuring compliance with subsidy requirements [5] - Various channels for subsidy qualification have been established, including mobile payment platforms, making it easier for consumers to access benefits [6] - Retailers are optimistic about meeting sales targets ahead of the Lunar New Year, driven by the renewed consumer interest sparked by the subsidy policy [5][6]