深圳跨境电商“大卖”一万亿！

Core Insights - Shenzhen's cross-border e-commerce is positioned as a significant player in China's foreign trade transformation, with a projected GMV of 1 trillion RMB by 2025, up from 900 billion RMB in 2024 [2] - The city hosts 120,000 sellers and 100,000 service providers, representing a substantial portion of the national market, and is recognized as a "super hub" for cross-border e-commerce [3] - The shift from "product export" to "brand export" and now to "ecosystem export" illustrates Shenzhen's evolution in global trade [8] Group 1: Industry Growth and Performance - Shenzhen's cross-border e-commerce has established a "sunshine" regulatory service model, leading to a continuous top ranking in import and export scale for four consecutive years [3] - Notable companies like Anker Innovations and Ugreen Technology have reported significant revenue growth, with Anker achieving a revenue of 21.02 billion RMB in the first three quarters of 2025, a 27.79% increase year-on-year [3][4] - Ugreen Technology also demonstrated strong performance with a revenue of 6.364 billion RMB, reflecting a 47.80% year-on-year growth [5] Group 2: Emerging Brands and Market Dynamics - A new wave of "dark horse" sellers has emerged, with companies achieving annual sales of over 1 billion RMB in niche markets, contributing to the diversity of Shenzhen's cross-border e-commerce landscape [5] - The collaboration between cross-border e-commerce and traditional manufacturing is driving digital transformation and brand development, exemplified by companies like Saiwei Times, which has launched over 70 self-owned brands [6] Group 3: Policy Support and Future Directions - The Shenzhen government has implemented policies to support independent brand development, offering financial incentives for companies to establish their own platforms [9] - The transition to "ecosystem export" is characterized by companies integrating supply chains and retail, enhancing their global competitiveness [9] - Experts predict that Shenzhen's cross-border e-commerce will evolve from merely selling products to offering standards, models, and comprehensive outputs of technology and management [9]