长春点“白”成金笑迎天下客

Core Viewpoint - The 29th Changchun Ice and Snow Festival has officially opened, marking the start of the 2025-2026 winter season, with a focus on enhancing the ice and snow economy as a core industry for high-quality urban development [3][4]. Group 1: Product Quality Upgrade - Changchun is enhancing its ice and snow offerings by creating a unique experience with "one heart, two parks, and six venues" to meet diverse and high-quality consumer demands [3][4]. - The Jingyuetan Ski Resort is positioned as a key support for Changchun's ice and snow economy, combining public and cross-country skiing, and is the only ski training base located within the city [3][4]. - The Tianding Mountain Ski Resort has planned 18 high-quality snow trails and is equipped with two 1,600-meter-long chairlifts and a professional coaching team of 120 to cater to skiers of all levels [4][5]. Group 2: Event Highlights - Changchun is hosting over 100 ice and snow sports events during the 12th National Mass Ice and Snow Season, with a focus on engaging the public and promoting ice sports [6][7]. - The city has introduced the first urban lighted cross-country ski trail, enhancing the night economy related to ice sports [6]. - The 33rd Winter Universiade will be held in Changchun and Jilin City in 2027, which is expected to boost the city's international profile and promote mass participation in ice sports [7]. Group 3: Service Optimization - A "snow holiday" for 163,000 students in Jilin Province was introduced, leading to a significant increase in tourist numbers and revenue during the holiday period [8]. - The "Changchun Rest Assured Travel" platform offers services such as direct delivery of ski equipment to resorts and optimized transportation options for tourists, enhancing the overall visitor experience [9][10]. - The city has developed a digital platform to improve visitor services, including a consumption card and integrated tickets for various activities, ensuring a seamless experience for tourists [10].