云南省消费品以旧换新暨彩云迎新消费季、印度洋海鲜节启动

Group 1 - The core event is the launch of the 2026 Consumer Goods Trade-in and the Colorful Cloud New Year Consumption Season, along with the Indian Ocean Seafood Festival in Kunming, Yunnan Province [1] - In 2025, the Yunnan provincial government promoted the trade-in program with comprehensive support from various departments, leading to the issuance of 534.22 million trade-in subsidies amounting to 6.155 billion yuan, directly boosting consumption by 49 billion yuan [1] - The trade-in program aims to enhance consumer spending through a combination of policies, activities, and industry support, focusing on efficiency and effectiveness in implementation [1] Group 2 - The three activities—trade-in program, Colorful Cloud New Year Consumption Season, and Indian Ocean Seafood Festival—are designed to synergistically stimulate consumer spending through policy support, upgraded experiences, and unique offerings [2] - The trade-in program will continue to optimize its policies to provide tangible benefits for consumers, while the Colorful Cloud New Year Consumption Season will cater to diverse consumer needs with seven major activities [2] - The Indian Ocean Seafood Festival aims to invigorate the seafood market through a series of promotional activities, enhancing the appeal of fresh seafood from the Indian Ocean [2] Group 3 - The event showcased a variety of new smart products, including 3D printers and AI smart glasses, attracting significant consumer interest and inquiries [3] - Under the "Two New" policy, a company reported a 40% year-on-year increase in sales for 2025, with additional subsidies for AI smart glasses introduced in 2026 [3] - Retailers like Suning have quickly adapted to the new policies, launching "National Subsidy Zones" across over 300 stores, offering multiple layers of discounts and benefits for consumers [3]