2025年造车新势力成绩单揭晓：零跑夺冠，多家品牌面临目标压力

Core Insights - The new energy vehicle market in 2025 saw significant growth, with Leap Motor leading in sales, delivering nearly 600,000 units, while other brands faced challenges in meeting their annual targets [1][2][11] Sales Performance - Leap Motor achieved the highest sales with 596,555 units, followed by Lantu with 150,169 units, and Zhiji with 81,017 units [2] - The top-performing brands forming a leading group with annual sales exceeding 400,000 units include Leap Motor, Hongmeng Zhixing, Xiaopeng, Seres, Xiaomi, and Li Auto [2] Monthly Performance - In December 2025, over 60% of new energy vehicle brands set monthly delivery records, indicating a strong end-of-year performance [3] - Hongmeng Zhixing topped the December delivery chart with 89,611 units, marking three consecutive months of record deliveries [4] - Leap Motor delivered 60,423 units in December, maintaining a strong performance above 60,000 units [5] - Xiaomi's monthly deliveries surpassed 50,000 units, showing a significant increase compared to its average monthly performance [6] Target Achievement - Brands that exceeded their sales targets include: - Leap Motor: Target of 500,000 units, actual sales of 596,555 units, achieving 119.32% of the target [7] - Xiaopeng: Target of 350,000 units, actual sales of 429,445 units, achieving 122.69% of the target [7] - Xiaomi: Target of 350,000 units, actual sales over 410,000 units, achieving approximately 117.14% of the target [7] - Brands facing pressure in meeting their targets include: - NIO: Target of 440,000 units, actual sales of 326,028 units, achieving 74.09% of the target [8] - Li Auto: Adjusted target of 640,000 units, actual sales of approximately 406,315 units, achieving about 63.48% of the target [8] Policy Outlook - The automotive industry is expected to benefit from supportive policies in 2026, including continued subsidies for trade-ins and reduced vehicle purchase taxes for new energy vehicles [9][10] - These policies aim to stabilize market expectations and encourage consumer purchases, laying a foundation for steady growth in the automotive market in 2026 [10] Market Trends - The competitive landscape among new energy vehicle brands is becoming clearer, with significant growth in sales and a potential for further differentiation among brands in 2026 [11]