【省市场监管局】陕西规范节日期间广告发布活动

Core Viewpoint - The provincial market regulatory bureau has issued a notice to regulate advertising activities during the New Year and Spring Festival, aiming to create a fair and orderly advertising market environment while protecting consumer rights [1][2] Group 1: Advertising Regulations - Advertising content should promote traditional virtues and must not advocate excessive consumption or use misleading expressions [1] - Advertisements for seasonal goods must not deceive or mislead consumers with false content [1] - Food and health product advertisements are prohibited from mentioning disease prevention or treatment functions [1] Group 2: Specific Advertising Restrictions - Alcohol advertisements must avoid inappropriate expressions and should not encourage excessive drinking [1] - Advertisements for exam preparation and vocational training must not include any guarantees [1] - Financial investment advertisements must align with the business scope permitted by financial regulatory authorities [1] Group 3: Internet Promotion Guidelines - Influencers and bloggers must comply with relevant laws and ethical standards, avoiding false advertising and consumer fraud [1] - Promotional content must clearly label advertisements in any linked text, images, audio, or video [1] Group 4: Enforcement and Monitoring - The provincial market regulatory bureau will intensify advertising monitoring and inspections during the holiday period, focusing on key areas and media [2] - Advertising entities are required to fulfill their legal obligations and operate with integrity [2] - Consumers are encouraged to report any violations they observe [2]