家电、汽车、数码智能产品销售迎来“开门红”国补升级 点燃新年消费第一把火

Core Insights - The 2026 national subsidy policy for replacing old consumer goods has been implemented in Jiangsu, leading to a surge in sales for home appliances, automobiles, and digital smart products as consumers take advantage of the subsidies [1][2] Group 1: Policy Overview - The 2026 national subsidy policy includes three major upgrades: expanded support scope, upgraded subsidy standards, and efficient implementation mechanisms [1][2] - The support scope now includes the installation of elevators in old residential areas, equipment for elderly care institutions, and fire rescue facilities, in addition to traditional categories like automobiles and home appliances [1] - Subsidy standards have been refined, with automotive subsidies shifting from fixed amounts to a percentage of the vehicle price, and home appliance subsidies focusing on energy-efficient products [1][2] Group 2: Market Response - The launch of the subsidy policy has resulted in a booming market for home appliances and digital products, with major retailers like JD.com offering nearly 10,000 products eligible for subsidies [2][3] - Retailers have adjusted their operations to accommodate increased consumer demand, with some stores opening earlier to handle the influx of customers [2][3] - The automotive market is experiencing a significant uptick in consumer interest, with many consumers eager to take advantage of the new subsidies and promotional offers [3][4] Group 3: Consumer Experience - The implementation of the subsidy policy has improved consumer experience, with local regulations requiring new vehicles to be registered in the same area to better serve local customers [5] - Retailers are offering additional incentives, such as low-interest financing and trade-in bonuses, to attract consumers who have been waiting for favorable conditions to purchase new vehicles [4][5] - Various channels for applying for subsidies have been established, making it easier for consumers to access the benefits [6]