足迹覆盖全球698城，2026元旦旅游迎强劲开局

Group 1 - The travel demand during the 2026 New Year holiday significantly exceeded previous years, with a 26% increase in flight bookings to popular destinations and a 1.2 times increase in hotel occupancy rates [1][5][6] - The peak travel day was January 1, 2026, with an expected 1,825 million railway passengers, and short-distance travel remained popular, particularly within a "4-hour high-speed rail circle" [3][5] - The southern and northern regions of China saw a distinct travel pattern, with Harbin's ice and snow attractions and Hainan's tourism booming post-border closure [1][6] Group 2 - Domestic flight bookings for the New Year holiday reached over 3.83 million, a 28% year-on-year increase, while international flight bookings exceeded 740,000, up approximately 14% [5][10] - Hainan's tourism surged, with hotel occupancy around major duty-free stores increasing significantly, and self-driving tours in Hainan saw an 81% and 96% increase in popularity for Haikou and Sanya, respectively [6][11] - The New Year holiday also saw a rise in cultural events, with ticket sales for performances increasing over 100% compared to the previous year, particularly in Guangzhou and Shenzhen [6][7] Group 3 - The outbound travel market experienced a peak on January 1, with a notable increase in travelers heading to 475 cities worldwide, and flight bookings to popular countries rose over 40% [10][11] - New international flight routes contributed to the growth in outbound tourism, particularly to Vietnam and Australia, with ticket volumes increasing by 1.6 times and 40%, respectively [10][11] - Inbound tourism also saw a 20% increase in flight bookings, with popular destinations extending beyond major cities to include smaller cities across China [12][13]