灯笼市集+非遗展演+深夜食堂，跨年消费“燃”动武汉

Core Viewpoint - The "Happy in Hubei 'Horse' on the Go" New Year's International Consumption Carnival launched in Wuhan aims to create an immersive experience combining culture, interaction, and consumption, enhancing consumer engagement and boosting local economic activity [1]. Group 1: Event Highlights - The carnival features various attractions, including the first exhibition of "Zhu Bingren Copper" and a national trend market with nearly 30 stalls offering diverse products, contributing to a vibrant atmosphere [2][4]. - A giant 500-meter lantern matrix and a large cake tasting event attracted many visitors, showcasing the festive spirit and encouraging social media engagement [11]. Group 2: Consumer Engagement - Foot traffic at the event increased by at least 40% compared to regular days, with stores experiencing significant sales growth due to promotional activities [14]. - The event is part of a broader initiative to stimulate consumption in Hubei, with plans for a Spring Consumption Season starting in January 2026, featuring various promotional activities [15][20]. Group 3: Financial Incentives - Hubei province will issue a retail and dining consumption package worth 100 million yuan, targeting key consumer scenarios such as family gatherings and New Year shopping [16]. - Additional incentives include a 50 million yuan "Lucky Gift" program for consumers participating in various sectors, enhancing the attractiveness of the consumption season [17]. Group 4: Future Initiatives - The province plans to conduct over 1,600 promotional activities and 1,000 cultural events, with a total investment of 114 million yuan to support consumer spending during the holiday season [20]. - Special consumption vouchers worth 24 million yuan for hot spring and skiing activities have already been distributed, with further plans for family-oriented travel packages and discounts [20][22].