Zhong Guo Ji Jin Bao·2026-01-02 01:13Core Viewpoint - Multiple car manufacturers have exceeded their annual targets, leading to a surge in their delivery volumes and dominating social media trends in early 2026 [2][5]. Group 1: Monthly Competition and Market Dynamics - The competition among car manufacturers remains intense, with companies like NIO and Xiaomi achieving record delivery volumes in December 2025, while others like Leap Motor had previously led [3]. - The surge in December 2025 is attributed to the end-of-year sales push and the upcoming reduction in the new energy vehicle purchase tax in 2026 [3]. - BYD and Li Auto, previous winners in 2024, have seen slower growth in 2025 compared to competitors like Geely and Leap Motor [3]. Group 2: Annual Delivery Performance - BYD's total deliveries for 2025 reached 4.6024 million units, a year-on-year increase of 7.73% [4]. - Geely Automotive emerged as a significant winner with 3.0246 million units sold in 2025, marking a 38.96% increase from the previous year [10]. - NIO's December 2025 deliveries hit 48,100 units, a 54.60% year-on-year increase, while its Q4 2025 deliveries totaled 124,800 units, up 71.70% [5][8]. Group 3: Challenges Faced by Leading Companies - BYD's December 2025 sales fell to 420,398 units, a decline of 18.34% year-on-year, indicating a significant drop in domestic sales [11][15]. - Li Auto's December 2025 deliveries were 44,200 units, down 24.38% year-on-year, with a total of 406,300 units for the year, a decrease of 18.82% [16]. - The decline in performance for BYD and Li Auto is attributed to increased competition and a shift in market preferences towards pure electric vehicles [16]. Group 4: Future Outlook and Strategic Goals - Geely has set a target of 3.45 million units for 2026, aiming for a 14% increase, with a focus on new energy vehicle sales [17]. - The introduction of new models and a dual-power strategy are part of Geely's approach to maintain competitiveness in the evolving market [18]. - Companies like NIO are leveraging battery-as-a-service (BaaS) models to enhance customer appeal and mitigate the impact of tax changes on new energy vehicles [18].