假期首日山东重点景区 迎客150.1万人次

Core Insights - The tourism sector in the province experienced a significant increase in visitor numbers and revenue during the New Year's holiday, with 1.501 million visitors recorded, representing a year-on-year growth of 9.7% [1] - Total revenue from the monitored tourist attractions reached 62.623 million, marking an 8.5% increase compared to the previous year [1] Group 1: Visitor Statistics - A total of 200 key tourist attractions welcomed 1.501 million visitors, showing a 9.7% increase year-on-year [1] - The 16 five-star tourist attractions received 319,300 visitors, which is a 6.88% increase from the previous year [1] Group 2: Revenue Statistics - The total revenue from the 200 monitored tourist attractions was 62.623 million, reflecting an 8.5% year-on-year growth [1] - Revenue from the 16 five-star tourist attractions reached 11.1441 million, with a notable increase of 19.32% year-on-year [1] Group 3: Event Highlights - Various regions leveraged unique cultural and tourism resources to create diverse and immersive New Year experiences, such as the "Star River Wish Night" in Jinan and the "Winter Tour of the West Coast" in Qingdao [1] - The "Hello 2026" Tai Mountain New Year Music Carnival was also a highlight, showcasing the region's cultural offerings [1] Group 4: Ice and Snow Economy - The ice and snow economy emerged as a new growth point for holiday tourism, with various regions integrating ice and snow activities with other experiences [1] - Jinan's Jiuru Mountain Resort created an "Ice and Fire Symphony" experience, while other locations like Zibo and Linyi introduced themed ice and snow events to attract visitors [1]