How Kraft Heinz Lost Its Lock on Mac and Cheese—and American Shoppers

Core Insights - The leading brand is experiencing a decline in market share due to competition from emerging brands and supermarket imitations [1] - The company has faced years of cost-cutting measures, underinvestment, and internal turmoil leading up to a planned split [1] Market Dynamics - Buzzy upstarts and supermarket knockoffs are significantly impacting the market position of the leading brand [1] - The competitive landscape is shifting as new entrants gain traction and consumer preferences evolve [1] Corporate Strategy - The company is planning a split as a response to ongoing challenges, indicating a strategic shift to address operational inefficiencies [1] - Historical issues such as underinvestment and corporate chaos have contributed to the current state of the company [1]