SZAP(SZ:000061) Nan Fang Nong Cun Bao·2026-01-02 02:35Core Viewpoint - The event "马不停蹄·相'芋'乐昌" is a cultural festival focused on rural emotions, showcasing local agricultural products and promoting the integration of youth culture with rural tourism [2][4][6]. Group 1: Event Overview - The festival took place on December 31, 2025, in Lechang City, featuring various activities such as IP group parades, artistic performances, cultural displays, product exhibitions, and interactive experiences [2][3][5]. - The theme "春风得意马蹄乡" emphasizes the emotional value and cultural significance of local agricultural products, aiming to create a regional brand memory [4][6]. Group 2: Activities and Engagement - The event included eight major segments, such as immersive experiences, themed markets, and outdoor activities, designed to enhance interaction and engagement among participants [13][15]. - Special features included a healing collection station, a pressure transformation training camp, and a local wisdom heritage museum, all aimed at providing a unique experience for visitors [13][14]. Group 3: Agricultural Promotion - The festival highlighted local specialties, with a focus on the black pearl water chestnut, which has seen significant production growth, with 1,000 acres cultivated and sales nearing ten million [21][22]. - A live-streaming area was set up to promote local products, facilitating direct sales and enhancing market reach [22]. Group 4: Cultural Significance - The event celebrated the historical significance of Lechang's agricultural products, particularly the water chestnut and taro, which have been cultivated for hundreds of years and are recognized for their quality [31][32]. - The festival aims to strengthen the brand influence of "Lechang Taro" and "Lechang Water Chestnut," contributing to rural revitalization and high-quality agricultural development [33][35].