Group 1 - The Shanghai cultural and tourism market operated smoothly during the New Year's Day holiday, with a total of 2.7053 million visitors and an average hotel occupancy rate of 75% [1] - The Shanghai Municipal Bureau of Culture and Tourism launched 120 one to three-day New Year travel itineraries covering various themes, including "Shanghai-style Jiangnan," "silver-haired leisure," "joyful family," and "trendy shopping," to attract both domestic and international tourists [1] - Over 120 unique New Year-themed products were introduced by local accommodations and hotels, enhancing the festive atmosphere and providing diverse options for visitors [1] Group 2 - The Suzhou River cruise under Jiushi Tourism gained popularity with its New Year-themed music cruise, marking the start of the New Year celebrations [2] - Shanghai Disneyland and Shanghai Legoland Resort launched special New Year events, including the "New Year Star Wish Gala" and "Joyful Winter Holiday" activities, respectively, to engage visitors [2] - Shanghai Haichang Ocean Park introduced the "Mountain and Sea Play" New Year celebration, featuring unique performances such as the traditional bench dragon and the Eight Immortals crossing the sea, offering a diverse New Year experience for citizens and tourists [2]
元旦上海迎客逾270万人次 120条线路产品覆盖16个区 市民游客乐享多元迎新盛宴
Jie Fang Ri Bao·2026-01-02 02:34