电影IP走强走远有何“良方”？

Group 1 - The animated film "Zootopia 2" achieved a box office of 1.9 billion yuan in China within five days, setting a global opening record for animated films [1] - The film's success has boosted sales of theme park tickets and related merchandise, with Shanghai Disneyland launching multiple ticket products linked to the film, which remain in high demand despite several rounds of additional sales [1] - China's film industry is transitioning from a focus on box office revenue to a copyright-driven economy centered on film IP licensing, linking various consumer sectors [1] Group 2 - The development of film IP in China is showing new trends, including the revival of classic IPs through modern storytelling techniques, which helps to bridge generational gaps and extend the life of these IPs [2] - There is an unprecedented breadth of cross-industry collaboration, where film IPs are not just simple branding but create an ecosystem that integrates with tourism, gaming, and retail, enhancing the film industry's reach [2] - The emotional economy is driving deeper connections between products like collectibles and film IPs, shifting from aesthetic ties to emotional connections [2] Group 3 - The upstream creative sector should adopt an "IP-first" approach, focusing on the deep exploration and modern reinterpretation of traditional Chinese cultural resources during the script development phase [3] - The midstream distribution sector should promote the transformation of cinemas into comprehensive cultural spaces that integrate viewing, socializing, and retail, facilitating emotional consumption [3] - The downstream operational sector needs to break down industry barriers and establish a collaborative ecosystem with tourism and education, while improving copyright protection and value assessment systems [3]