Group 1 - The article discusses two prominent internet figures, Luo Yonghao and Lei Jun, who both utilized public apologies to generate significant online attention during the New Year period [1][21]. - Luo Yonghao's event, which was delayed by 40 minutes, resulted in a refund of all ticket sales totaling 1.66 million yuan, alongside a matching donation to charity, effectively turning a potential crisis into a marketing success [5][6][10]. - Lei Jun's live stream, originally scheduled for New Year's Eve, was postponed due to illness, yet his sincere apology and promise of future content increased audience anticipation rather than dissatisfaction [12][19]. Group 2 - Luo Yonghao's return to the tech scene after seven years was marked by a nostalgic appeal, with ticket sales quickly exhausting due to emotional engagement, despite the initial delay [3][10]. - The article highlights the importance of genuine public relations strategies, emphasizing that effective apologies must include tangible actions rather than mere words, as demonstrated by both figures [21][29]. - The contrasting approaches of Luo Yonghao and Lei Jun illustrate a shift in public relations, where addressing audience emotions and providing clear solutions are crucial for maintaining trust and engagement [26][27].
雷军、罗永浩集体道歉,反转看傻全网!
Xin Lang Cai Jing·2026-01-02 03:06