Village candy fair kicks off in Dujiangyan, Sichuan

Core Insights - The 2026 Dujiangyan Village Candy Fair commenced on New Year's Eve, celebrating the region's rich cultural heritage and historical significance related to water conservancy [1] Group 1: Event Highlights - The event featured a lantern show inspired by the ancient irrigation system and local legends, creating an immersive experience for attendees [2] - A themed bazaar will run until January 3, showcasing local beverages, teas, liquors, delicacies, and geographical indication products such as kiwifruit and Chuanxiong [2] - An urban orienteering event with two themed routes, Ancient Weir Tour and Guanxian Flavor Trail, will engage participants through a mini-program for collecting stamps and enjoying merchant offers [3] Group 2: Cultural and Tourism Activities - A variety of cultural activities, including intangible cultural heritage demonstrations, NPC parades, and interactive performances, aim to enhance visitor experiences and stimulate holiday consumption [4] - The Sustaining Water Forever Culture and Creation Industrial Park is hosting an immersive, ancient-style interactive experience event during the New Year holiday [4] - Visitors can engage in activities such as taking photos with performers in traditional attire and completing tasks to earn "silver notes" for gifts or lucky draws [5] Group 3: Special Features and Innovations - The event features the anime-style fursuit IP "Nine-Tails Lingjiu," which has gained attention for its unique design, showcasing the importance of authentic creative design [6] - Starting in January, the industrial park will focus on intangible cultural heritage items and cultural products related to water conservancy for exhibitions and sales [7] - An online mall for the village candy fair has been launched, utilizing digital avatars to promote local culture and products [7]