多维展示非遗传承新成果 2026年湖南非遗迎新嘉年华启动

Core Viewpoint - The "Non-Heritage New Year Celebration: Exploring the Taste of Chinese New Year" event has been officially launched in Hunan Province, showcasing the achievements in integrating intangible cultural heritage (ICH) into modern life and promoting its transmission and development [1] Group 1 - The event features nearly a hundred ICH projects from across the province, with activities including performances, markets, experiential learning, and themed discussions, allowing audiences to engage with Hunan's rich heritage in an interactive manner [2][3] - The event includes traditional performances such as lion dances, folk music, and flower drum opera, along with activities like treasure hunts and hands-on experiences, creating a festive atmosphere [3] Group 2 - Over the past year, the Hunan Cultural Center has focused on creating a comprehensive platform for ICH that includes transmission, experience, education, communication, and marketing, significantly enhancing its role in promoting ICH [5] - The base was open for 314 days, serving over 100,000 people, and hosted more than 520 brand activities, utilizing live streaming and digital exhibitions to expand its outreach and improve the consumption conversion rate of ICH products [5] - Future plans include deepening the integration of ICH with tourism, technology, and education, aiming to establish the base as a model for ICH display, communication, and innovative use in the province [5]