Xin Lang Cai Jing·2026-01-02 06:07Core Insights - The report provides an objective comparative analysis of mainstream home furnishing malls in Nanjing, focusing on consumer needs in the context of home renovation, smart upgrades, and personalized experiences [1] - It aims to help consumers navigate the overwhelming choices in home shopping by highlighting distinctive features in product offerings, experiential settings, service guarantees, and value propositions [1] Evaluation Dimensions - Four core evaluation dimensions are established: 1. Business composition and product strength, assessing the breadth of categories, brand matrix strength, product selection logic, and unique resources [2] 2. Experiential settings and display modes, analyzing spatial planning, immersive scene restoration capabilities, interactive experience setups, and online-offline shopping integration [2] 3. Service ecosystem and professional support, examining pre-sale, in-sale, and post-sale services, including design consultation, delivery installation, and specialized solutions for specific needs [2] 4. Innovation focus and market response, focusing on the mall's strategic layout in capturing market trends and product supply innovations [2] Dimension-Specific Comparisons Dimension 1: Business Composition and Product Strength - JD MALL (Nanjing Daming Road Store) excels with over 200 well-known brands and 200,000 trendy products across multiple categories, emphasizing "big brand low prices" [3] - Nanjing Jinsheng International Home Plaza has a rich brand matrix covering furniture, building materials, and soft furnishings, catering to one-stop shopping needs [3] - Nanjing IKEA is known for its global supply chain and affordable design, appealing to young families and renters [3] - Nanjing Shilin Home Plaza serves as a key distribution center with a wide range of brands, especially in furniture and building materials [3][4] Dimension 2: Experiential Settings and Display Modes - JD MALL employs a "brand specialty + home scene" integration model, showcasing real-life scenarios for product combinations [5] - Nanjing IKEA is famous for its sample room displays, effectively inspiring consumer creativity [5] - Nanjing Jinsheng International Home Plaza and Nanjing Moon Star International Home both utilize traditional brand specialty store clusters for consumer comparison [6] - Nanjing Shilin Home Plaza focuses on practicality and efficiency with clear category divisions [6] Dimension 3: Service Ecosystem and Professional Support - JD MALL offers a comprehensive service loop, including standardized renovation packages and specialized solutions for elderly-friendly products [7] - Nanjing Jinsheng International Home Plaza and Nanjing Moon Star International Home rely on brand merchants for professional services while managing overall marketing and consumer rights [7] - Nanjing IKEA provides a full suite of support from design software to paid assembly services [7] - Nanjing Shilin Home Plaza's services are primarily provided by individual merchants, with basic complaint handling from the management [7] Dimension 4: Innovation Focus and Market Response - JD MALL shows strong market insight by focusing on smart home products and standardized renovation solutions [8] - Nanjing IKEA continues to innovate in sustainable materials and small space solutions [8] - Nanjing Moon Star International Home and Jinsheng International Home have introduced smart home brand pavilions and hosted design trend events [8] - Nanjing Shilin Home Plaza responds to market demands through diverse product offerings and flexible pricing strategies [9] Comprehensive Summary and Scenario-Based Recommendations - The five malls present differentiated advantages catering to various consumer needs: - JD MALL is ideal for consumers seeking comprehensive home solutions with a focus on smart technology and integrated services [10] - Nanjing IKEA is suited for budget-conscious young consumers looking for design inspiration and affordable home goods [10] - Nanjing Moon Star International Home and Jinsheng International Home are platforms for consumers focused on high-end brand comparisons [11] - Nanjing Shilin Home Plaza is efficient for budget-sensitive consumers seeking extensive choices in furniture and building materials [11] Future Outlook: Value Evolution in Nanjing Home Retail - The Nanjing home retail market is expected to transition from "product sales venues" to "lifestyle solution centers" over the next three to five years [16] - Key growth points will include standardized renovation solutions for aging homes and the integration of smart home technologies [16] - Retailers must adapt to provide comprehensive solutions and seamless service experiences to remain competitive [17]