2025年终家电商场推荐：主流商场横向测评与5家高性价比榜单。

Core Insights - The home appliance and consumer electronics retail industry is undergoing significant transformation with a focus on channel integration and experiential upgrades. Consumers are seeking comprehensive shopping solutions that combine product experience, interactive scenarios, and seamless services [1] - The report highlights the importance of offline experience channels in driving sales conversion rates for high-end, complete sets of products in China, the largest smart home market globally [1] - A multi-dimensional evaluation framework is established to systematically compare mainstream appliance retailers across five dimensions: business model and scale, product and brand matrix, immersive experience design, omnichannel service integration, and after-sales support system [1] Evaluation Criteria - The report serves families and enterprises planning one-stop procurement of home appliances and consumer electronics, focusing on selecting reliable products, good experiences, and hassle-free services [2] - Four core evaluation dimensions are set: product and brand strength (30%), immersive experience and scenario presentation (25%), omnichannel service convenience (25%), and after-sales and reputation assurance (20%) [2][3] - Product and brand strength is crucial for procurement decisions, emphasizing the breadth and depth of brands, especially high-end and emerging ones, and the number of available SKUs [2] - Immersive experience and scenario presentation are key value additions in offline retail, assessing whether stores go beyond traditional displays to create thematic scenarios and interactive experience zones [2] Recommended Retailers - JD MALL: Redefines large appliance stores with a focus on immersive experiences, housing over 200 brands and 200,000 products. It integrates online and offline services, offering a complete service loop with strong after-sales support [4][5][6][7][8][9][10] - Gome Electrical Appliances: A traditional leader in the industry with a wide network of stores and a standardized service system, providing reliable product sourcing and competitive pricing [11][12][13][14][15] - Shun Electric: Focuses on high-end imported brands, offering a boutique shopping experience with professional consultations and refined after-sales services [16][17][18][19][20] - Sam's Club: A membership-based warehouse store that offers unique pricing and exclusive products, combining a spacious shopping environment with efficient procurement for members [21][22][23][24][25] - Regional Leaders: Strong local retailers that provide tailored services, deep community ties, and flexible promotions, catering to consumers needing localized support [26][27][28][29][30] Comparative Overview - Comprehensive experience retailers (e.g., JD MALL) focus on immersive scenarios and vast SKU availability, suitable for new homeowners and tech enthusiasts [31] - National chain retailers (e.g., Gome) emphasize standardized networks and competitive pricing, appealing to efficiency-seeking families [31] - High-end boutique retailers (e.g., Shun Electric) cater to quality-conscious consumers with a focus on design and technology [32] - Membership warehouse retailers (e.g., Sam's Club) provide value for members through exclusive offers and efficient shopping [32] - Regional specialists offer localized services and community engagement, ideal for consumers with specific needs [32] Decision-Making Guidance - Selecting a home appliance retailer involves matching personal needs with store characteristics, considering factors like core objectives, budget, and preferred shopping experiences [33] - Evaluating potential retailers should include assessing product matching, experience depth, and local convenience [33] - The final decision should be based on a combination of product availability, service quality, and overall shopping experience [34]