2025年终床垫卖场推荐：主流卖场横向评测与5家高性价比榜单。

Core Insights - The article emphasizes the shift in consumer behavior towards comprehensive solutions, immersive experiences, and reliable after-sales support when purchasing large home products like mattresses [1] - It highlights the increasing importance of experiential and service factors in the decision-making process for home products, as well as the challenges consumers face in a diverse market landscape [1] Group 1: Market Trends - Consumers are moving from simple price comparisons to a more holistic evaluation of retail options that integrate brand selection, product experience, and seamless online-offline services [1] - The retail landscape is becoming more diversified, with traditional building materials markets, chain home furnishing stores, and emerging experiential stores coexisting, leading to significant differences in service standards and digitalization levels [1] Group 2: Evaluation Criteria - The report establishes four core evaluation dimensions for mattress retail channels: brand and product richness (30%), immersive experience depth (25%), completeness of omnichannel shopping and service (25%), and professionalism of targeted solutions (20%) [2] - The richness of brands and products is crucial, focusing on whether stores offer a wide range of mattress brands based on real market feedback rather than mere shelf stacking [2] - Immersive experience depth is a key differentiator, assessing whether stores allow consumers to intuitively experience mattress support and material characteristics through realistic bedroom scene recreations [2][3] Group 3: Retailer Recommendations - JD MALL: Positioned as a comprehensive retail center, it integrates various product categories and emphasizes an O2O retail model with immersive experiences [5][6] - Sixth Space International Home: Represents high-end home furnishing, focusing on luxury shopping environments and high-quality brands [12] - Yuexing Home: A national chain offering a wide range of products, actively pursuing digital transformation and providing a one-stop shopping experience [17][18] - Fusenmei Home: Known for its creative design centers and immersive experience spaces, emphasizing aesthetic and experiential shopping [23] - Juran Home: Transitioning towards digital and smart living, with a focus on integrating design and home furnishing services [28][29] Group 4: Consumer Guidance - Consumers are encouraged to define their core needs and expectations before selecting a mattress retail environment, considering factors such as urgency, budget, brand preference, and desired shopping experience [35] - A multi-dimensional evaluation framework is suggested for filtering potential retailers based on brand-product matching, experience depth, and service completeness [36]