封关运作后首个元旦假期 海口免税消费从“游客型”向“生活圈”延伸

Core Insights - The first New Year holiday after the full closure operation of Hainan Free Trade Port saw a significant increase in consumer traffic at duty-free stores in Haikou, indicating a rise in holiday consumption [1] - The adjustment of the offshore duty-free policy since November 1 of the previous year has led to local consumers becoming a new force in duty-free shopping, with the trend shifting from "tourist-oriented" to "lifestyle" consumption [3][5] Group 1 - The duty-free shopping experience is evolving, with local consumers actively participating and the shopping environment becoming more organized despite high foot traffic [5] - The first New Year holiday post-closure operation reflects a dual trend of increased consumption and improved order in the duty-free market, showcasing ongoing upgrades in scenarios, customer demographics, and service levels [5] Group 2 - The new policy allows local residents with a record of leaving the island to purchase 15 categories of "immediate purchase and pick-up" goods throughout the year without limits [3] - The shift in consumer behavior highlights a growing integration of duty-free shopping into the daily lives of local residents, moving beyond the traditional tourist model [3][5]