PU Prime Launches 'Champion in You' Campaign with the Argentine Football Association (AFA)

Core Perspective - PU Prime has launched a global brand campaign titled 'Champion in You', which emphasizes the human experience in trading and the personal journeys that lead individuals to start trading [1][2]. Group 1: Campaign Overview - The 'Champion in You' campaign consists of three phases, with the first phase called 'The Dream', featuring interviews with real traders sharing their motivations and experiences that led them to trading [2][5]. - The campaign aims to provide a grounded perspective on trading, reconnecting traders with their initial motivations and emphasizing the importance of discipline, resilience, and consistency [4][6]. Group 2: Phase Details - 'The Dream' phase highlights the stories of individuals who overcame personal challenges and uncertainties to begin their trading journeys, focusing on the courage to start despite not having certainty [3][4]. - The subsequent phase, 'The Grind', will address the discipline and consistency required to persevere through challenges and setbacks that traders face after their initial motivation wanes [5]. Group 3: Company Background - PU Prime, founded in 2015, is a global fintech company and CFD broker, offering regulated financial products across various asset classes and operating in over 190 countries with more than 40 million app downloads [7].