开启2026年第一场旅行！文旅市场迎“开门红”，“微度假”受欢迎→

Core Insights - The tourism market in China experienced a strong start in 2026, with diverse travel experiences and popular destinations such as Shanghai, Beijing, and Guangzhou [1] Group 1: New Year Travel Trends - "Cross-year travel" has become popular, with searches for "best places to celebrate New Year" increasing by 150% in the last two weeks [2] - Local and nearby short trips accounted for 73.4% of cross-year travel, indicating a trend towards convenient travel options [2] - Theme parks like Shijingshan Amusement Park and Shanghai Disneyland are favored by young travelers for their festive activities and immersive experiences [2][3] Group 2: Unique Travel Experiences - Destinations offering unique experiences, such as the immersive activities in Kaifeng and the snow quality in Tonghua, are attracting visitors [5] - The search interest for Harbin Ice and Snow World surged by 300%, highlighting the appeal of winter-themed attractions [3] - Southern islands like Weizhou Island and Nanao Island are popular for their natural beauty and warm climate, with Weizhou Island's search interest increasing by 156% [3][4] Group 3: International Travel - Outbound travel is becoming more accessible, with Hong Kong and Macau leading the market for New Year trips [6] - The number of travelers to Australia and New Zealand increased by 310%, while trips to Europe rose by 178% compared to the previous year [6] - The international car rental bookings on travel platforms saw a growth of over 200%, indicating a rising interest in exploring diverse global destinations [6]