The Motley Fool·2026-01-02 09:30Core Viewpoint - Altria's high dividend yield of 7.3% may not be as attractive as Target's 4.5% yield due to Altria's significant business struggles, particularly in its core tobacco segment [2][14]. Altria Overview - Altria's primary business is smokable tobacco products, which account for nearly 90% of its revenue, with cigarettes making up 97% of its volume [4]. - Cigarette volumes fell 8.2% year over year in Q3 2025, with Marlboro, which represents 85% of Altria's cigarette volume, experiencing an 11.7% decline [5]. - Altria has faced long-term declines in cigarette sales as smoking becomes less popular and alternatives like vaping gain traction [5]. - The company has struggled to adapt to industry changes, with previous investments in vapes and marijuana resulting in significant losses [7]. - Altria's current dividend yield of 7.21% comes with a high payout ratio of nearly 80%, raising concerns about sustainability [7][15]. Target Overview - Target's current market approach is misaligned with consumer trends, focusing on a premium shopping experience while consumers are tightening budgets [9]. - Same-store sales for Target fell 2.7% in Q3 2025, with overall sales down by 1.5%, reflecting a shift in consumer preferences towards lower-priced options [10]. - Despite these challenges, Target's situation is not seen as an existential threat, as fluctuations in consumer behavior are common in the retail sector [12]. - Target's management is actively working to realign its strategy, including appointing a new CEO and adopting a team-based approach [13]. - Target's dividend yield of 4.5% is supported by a lower payout ratio of approximately 55%, providing more flexibility in adverse conditions [15].