Xin Lang Cai Jing·2026-01-02 10:11Core Insights - The new energy vehicle industry is facing significant challenges, with many companies failing to meet their annual sales targets, indicating a competitive and rapidly evolving market environment [2][11]. Group 1: Performance of Key Players - Among the "Wei Xiao Li" trio, only XPeng Motors met its sales target, while NIO fell short but achieved a nearly 50% year-on-year growth, and Li Auto was the only company in the top 15 to experience a year-on-year sales decline of 18.8% [3][5][10]. - Xiaomi's automotive division achieved approximately 410,000 units in sales, surpassing its target by 17% [4][11]. - Overall, 8 out of 12 new energy vehicle companies failed to meet their annual targets, representing about 67% of the companies analyzed [4][11]. Group 2: Company-Specific Challenges - NIO aimed for a sales target of 440,000 units but only sold 326,000 units, despite a year-on-year growth of 46.88% [5][13]. - Li Auto's sales for the year were 406,300 units, achieving only 58.05% of its ambitious target of 700,000 units, marking a significant setback for the company [6][14]. - Changan's brands, including Avita and Deep Blue, also struggled, with Deep Blue's sales falling short of its revised target of 360,000 units, achieving only 333,100 units [8][16]. Group 3: Market Dynamics and Future Outlook - The competitive landscape is characterized by overcapacity, intense competition, and price wars, making it difficult for companies to meet their sales goals [17]. - Industry experts suggest that the current instability in the new energy vehicle market contrasts with the more stable dynamics of traditional fuel vehicles, indicating a period of rapid evolution and competition [17].