第三届原神嘉年华在沪启动，深化线下IP体验

Core Insights - The third "Genshin Impact FES" officially opened on January 1 in Shanghai, themed "Masquerade," with an expected attendance of over 80,000 visitors during the event [1] - The event serves as a key component in the long-term operation of the Genshin Impact IP, showcasing deep narrative construction and player co-creation [1] - High-quality offline carnivals have become an important way for game and anime IPs to deepen user connections and release commercial value [1] Event Highlights - The FES features 112 creator booths with over 160 creators engaging directly with players [1] - The "Qianxing Qiyu" UGC gameplay, launched in October 2025, is still in its early stages but has already produced several creative and promising popular maps [1] - Exclusive merchandise for the "2026 Genshin Gathering Series" was launched, along with collaborations for themed products, including a character cookie gift box and commemorative stamps [1] External Engagement - Prior to the event, the People's Square station on Shanghai Metro Line 2 was transformed into a Genshin FES themed station [2] - Alipay collaborated to launch a "Genshin 2026 Gathering Series" nationwide transport card, usable in over 330 cities [2]