革新聚势、以“稳”致远，兰陵召开2026经销商盛典

Core Insights - In 2025, despite the challenges faced by the liquor industry, Lanling Meijiu Co., Ltd. achieved high-quality growth, positioning itself as a benchmark for "provincial liquor" amidst a transformative market environment [2][4]. Group 1: Company Performance - Lanling Meijiu has successfully completed its sales targets for 2025, demonstrating significant growth through effective market transformation strategies [4]. - The company has optimized its product matrix, focusing on complementary products for various consumption scenarios and enhancing the value of aged liquor [6]. - A dual-channel strategy combining online and offline marketing has been implemented, enhancing brand visibility and value through cultural events and diverse marketing platforms [7]. Group 2: Marketing and Strategy - The company emphasizes a talent strategy as a core driver of development, focusing on continuous training to shift the marketing team's mindset from passive execution to proactive creation [9]. - For 2026, the company plans to stabilize its market base, optimize distribution rights, enhance service capabilities, and innovate product lines to navigate industry challenges [10]. - The recognition of outstanding distributors at the annual meeting highlights the importance of collaboration between the company and its distributors for high-quality growth [10]. Group 3: Brand Heritage and Innovation - Lanling Meijiu, as a leader in the Shandong liquor industry, combines its rich historical heritage with innovative practices to enhance brand vitality [11][13]. - The company has been recognized as a "National Demonstration Enterprise for Safe Alcohol," reflecting its commitment to quality and consumer trust [13]. - By upgrading traditional brewing processes through digitalization and smart technology, the company aims to meet evolving consumer demands while maintaining its core values [13].