冰雪“热”激活文旅“强磁场” 庐山元旦喜迎开门红

Core Viewpoint - Lushan has successfully integrated its winter scenery with various cultural and tourism activities during the New Year holiday, resulting in a significant increase in visitor numbers and a vibrant atmosphere for tourism and hospitality sectors [1][6]. Group 1: Visitor Statistics - On the first day of the New Year, Lushan received 171,900 visitors, marking a year-on-year increase of 334.08% [6]. - Approximately 20,000 visitors used the Lushan transportation cableway on the same day [6]. Group 2: Events and Activities - Lushan hosted a winter carnival and a New Year's Eve music festival, featuring over 20 well-known artists and attracting around 26,000 music fans [4]. - The immersive experience of celebrating New Year in the snow, along with cultural parades and ice-themed activities, provided a unique romantic atmosphere for visitors [2][3]. Group 3: Impact on Hospitality and Services - The demand for accommodation surged, with hotels like Lushan Feicui Meijue and Lushan Vienna International Hotel fully booked shortly after the music festival lineup was announced [5]. - The scenic area implemented traffic control measures due to icy roads, ensuring visitor safety and providing additional services such as free hot food and special transport for music festival attendees [8].