传统山水如何破解审美疲劳?名山雁荡跟上“年轻人脚步”
Xin Lang Cai Jing·2026-01-02 13:16

Core Viewpoint - Traditional scenic areas are facing the challenge of "aesthetic fatigue," and Yandang Mountain in Wenzhou, Zhejiang, is innovating with new attractions to attract younger visitors [1][3]. Group 1: New Attractions - Yandang Mountain has introduced new activities such as "Via Ferrata" climbing and cliffside cafes to break the conventional sightseeing model [1]. - The "Via Ferrata" climbing project offers three routes, including a new "Sky Ladder" line, allowing visitors to experience breathtaking views from the cliffs [3]. - The cliffside cafes, "Cloud Edge Light" and "Cliff Coffee," provide a unique resting spot for visitors, combining natural cave aesthetics with modern design [5]. Group 2: Visitor Engagement - The introduction of interactive cultural experiences, such as traditional Hanfu NPC interactions, has increased participation from families and younger tourists [5]. - The visitor demographic has shifted, with a notable increase in younger visitors, contrasting with the previous predominance of middle-aged tourists [5]. Group 3: Performance Metrics - On January 1, Yandang Mountain received 53,300 visitors, marking an 18.71% increase year-on-year [5]. - The revenue for the same day reached 1.3523 million yuan, reflecting a 20.14% growth compared to the previous year [5].