【特稿】挪威2025年上牌新车近96%为纯电车 中国品牌份额上升

Core Insights - Norway is projected to have nearly 96% of new passenger cars registered in 2025 as pure electric vehicles (EVs), with a notable increase in the market share of Chinese-produced EVs compared to 2024 [1][2] - The rapid adoption of EVs in Norway is attributed to government incentives such as tax exemptions, despite the EU's recent decision to relax the 2035 ban on gasoline vehicles, indicating a contrasting trend in Norway's electric vehicle market [1] - Tesla remains the best-selling car brand in Norway for the fifth consecutive year, holding a market share of 19.1%, followed by Volkswagen at 13.3% and Volvo at 7.8% [1] Market Dynamics - In 2025, 24,524 new cars registered in Norway will come from various Chinese brands, representing 13.7% of the market, an increase from 10.4% in 2024, with BYD leading the charge [2] - The Norwegian government has set a target for 100% of new car sales to be zero-emission vehicles by 2025 and has provided tax incentives for EV purchases, although these incentives are being reduced starting in 2023 [2][3] - The introduction of a value-added tax of approximately $5,000 on each pure electric vehicle starting January 1, 2026, is expected to drive consumers and manufacturers to purchase and promote new cars before the end of 2025 [2] Consumer Behavior - Despite the reduction in tax incentives for EVs, the increase in purchase tax rates for gasoline vehicles has raised their consumption costs, making it difficult to reverse the trend towards electric vehicle adoption [3] - The remaining 4.1% of new registrations in 2025 will consist of gasoline, diesel, and hybrid vehicles, primarily for special purposes such as wheelchair accessibility and emergency services [3] - Pure electric vehicles priced below 300,000 Norwegian Krone (approximately $30,000) will continue to be exempt from value-added tax in 2026, benefiting the sales of smaller electric vehicles [3]