新疆天山持续擦亮“冰雪天池”品牌

Core Viewpoint - The Tianshan Tianchi Scenic Area is enhancing its "Ice and Snow Tianchi" brand influence through a New Year's blessing event, aiming to establish itself as a premier winter tourism destination by 2025-2026 [1] Group 1: Event Highlights - The New Year's event featured traditional performances, including a drum show and dances that showcased local culture, creating a festive atmosphere for visitors [1] - On the day of the event, the scenic area received 5,811 visitors, marking a 74% increase compared to the same period last year [1] - The tourism revenue for the day reached 2.91 million yuan, representing a 191% increase year-on-year [1] Group 2: Future Plans - The scenic area plans to launch a series of winter tourism activities themed "Slow Travel Tianchi · Warm Winter Wonderland" from November 2025 to March 2026, aimed at enriching winter-spring tourism offerings [1] - To boost winter tourism, the scenic area has introduced policies such as lifetime free admission for newlyweds who register at the Tianchi marriage registration station [1] - The area will host various activities, including ice dragon boat races and youth skiing competitions, focusing on immersive and high-quality winter tourism experiences [1]