求是重磅发声！改善稳定楼市预期，释放三大核心信号

Core Insights - The article emphasizes the need for a comprehensive approach to stabilize and improve expectations in the real estate market, highlighting the importance of top-level design in ensuring a healthy development trajectory for the sector [1][3]. Group 1: Policy Signals - The first core signal indicates that policies should be implemented in a decisive manner, moving away from incremental approaches to avoid endless market-policy conflicts. This reflects a strong commitment to stabilize the market [5]. - The article suggests that future policies will be more systematic and coherent, ensuring that new and existing policies work together effectively to restore market confidence [5]. - It also highlights the importance of aligning real estate policies with broader macroeconomic strategies to prevent fragmentation [5]. Group 2: Development Model Transformation - The second core signal points to a fundamental shift in the real estate development model from "development and sales" to an integrated approach of "product-service-operation," marking the end of the previous growth cycle focused on scale [7]. - This transformation will change the competitive landscape, with a focus on product quality, operational capabilities, and service excellence rather than land acquisition and financial leverage [7]. - The article notes that policies will encourage real estate companies to hold properties and provide high-quality living services, aligning supply with evolving consumer demands [7]. Group 3: Demand Potential - The third core signal identifies two main areas for demand growth: the housing needs of new urban residents and the renovation of existing housing stock, countering the notion of dwindling demand in the real estate sector [8]. - It provides data indicating that a significant portion of urban households have inadequate living space, suggesting substantial room for improvement in housing quality [8]. - The article estimates that approximately 700 million square meters of housing will require updates annually due to depreciation, indicating a robust market for renovation and improvement [8]. Group 4: Market Outlook - The insights from the article not only clarify the short-term policy path for stabilizing the market but also establish a long-term framework for transformation, guiding various stakeholders in the real estate sector [9]. - The article suggests that while the "era of high profits" in real estate may be over, the sector still holds value as a stable income asset, particularly in areas like urban renewal and housing rentals [9]. - It concludes that the real estate industry will continue to play a crucial role in supporting the national economy and improving living standards, despite potential short-term fluctuations during the transition [10].