“人从众”再现!元旦假期前两日迎客超400万人次,南京文旅市场持续火热
Yang Zi Wan Bao Wang·2026-01-02 14:59

Group 1 - The core viewpoint of the article highlights the robust performance of the Nanjing cultural and tourism market during the New Year holiday, with significant increases in visitor numbers and spending compared to the previous year [1][8]. - On January 2, the total number of visitors to various attractions in Nanjing reached 2.077 million, representing a 26.4% increase year-on-year, with 68% of visitors coming from outside the province [1][3]. - The accommodation market also experienced a peak, with an average occupancy rate of 71.8% for star-rated hotels and over 20 hotels fully booked for two consecutive days [5]. Group 2 - The total number of visitors over the first two days of the holiday reached 4.038 million, with a daily average increase of 22.9% compared to the same period last year [7]. - Specific attractions saw remarkable growth, such as Xuanwu Lake, which had a daily average visitor increase of 62.7%, and the Red Mountain Forest Zoo, which attracted 2.9 times more visitors than last year [7]. - Cultural tourism consumption on New Year's Day amounted to 1.24 billion yuan, a 33.1% year-on-year increase, with out-of-town spending reaching 740 million yuan, up 46% [8].

“人从众”再现!元旦假期前两日迎客超400万人次,南京文旅市场持续火热 - Reportify