Xin Lang Cai Jing·2026-01-02 15:24Core Viewpoint - The 2026 national subsidy policy for replacing old consumer goods has been officially implemented in Jiangsu, leading to a surge in consumer enthusiasm and market activity in home appliances, automobiles, and digital smart products [1][3]. Group 1: Policy Overview - The 2026 national subsidy policy has three major upgrades: expanded support scope, precise subsidy standards, and efficient implementation mechanisms [3]. - The support scope now includes the installation of elevators in old residential areas, equipment for elderly care institutions, firefighting facilities, and commercial consumer facilities, alongside the existing categories of automobiles and six types of home appliances [3]. - Subsidity standards have been upgraded, with automotive subsidies shifting from fixed amounts to a percentage of the vehicle price, and home appliance subsidies focusing on energy-efficient products [3]. Group 2: Market Response - The launch of the subsidy policy has resulted in a booming market for home appliances and digital products, with nearly 10,000 items included in the subsidy pool on platforms like JD.com [4]. - Retailers have adjusted their operations to accommodate the increased consumer demand, with some stores opening earlier to handle the influx of customers [4]. - Online orders have also surged, with consumers quickly receiving their purchases, demonstrating the efficiency of the subsidy implementation [5]. Group 3: Automotive Market Dynamics - The automotive market is experiencing a significant uptick in consumer activity, with many dealerships reporting high foot traffic and sales due to the new subsidy policies [5][6]. - Consumers can receive up to 20,000 yuan in subsidies for vehicle replacements, further incentivizing purchases [5]. - Dealerships are offering additional benefits, such as low-interest financing and manufacturer subsidies, to attract buyers [6]. Group 4: Consumer Experience and Feedback - The optimization of subsidy mechanisms has enhanced the consumer experience, with local registration requirements for new vehicles ensuring better service [7]. - Consumers have expressed satisfaction with the dual benefits of the subsidies, leading to increased sales and a positive outlook among retailers [7]. - Various local initiatives have been introduced to streamline the subsidy application process, making it easier for consumers to access benefits [8]. Group 5: Future Outlook - The continuous refinement of local implementation details and the expansion of participating merchants are expected to sustain the momentum in the consumer goods market [8]. - The policy is anticipated to significantly boost consumer spending and improve living standards, contributing positively to the overall economy [8].