排队数小时，代预约服务炒至200元！明星快闪店席卷广州商圈

Core Insights - The rise of celebrity pop-up stores has created a new wave of consumer engagement in urban shopping districts, attracting fans and driving foot traffic to malls [1][22] - These pop-up stores have become not only a place for fans to purchase merchandise but also a strategic tool for malls to increase customer flow and for celebrities to monetize their personal brands [1][22] Group 1: Celebrity Pop-Up Stores - The "Wang Sulong's New Year Wishes" pop-up store opened on December 29, 2025, at Guangzhou Tower, utilizing a real-name reservation system for free entry, which quickly sold out [1][5] - Fans are willing to wait in long lines, with reports of queues lasting over an hour, and some fans traveling from other regions specifically to visit these pop-up stores [1][5][9] - The popularity of merchandise is evident, with items priced between 98 to 219 yuan selling out quickly, and fans actively seeking to purchase through secondary markets at inflated prices [7][9] Group 2: Consumer Behavior and Experience - Consumers are not only purchasing merchandise but also engaging in immersive experiences, such as the XR interactive movie featuring Wang Sulong, which sold out all tickets priced at 138 yuan [12][15] - The overall experience includes not just shopping but also participating in events like light shows and concerts, enhancing the fan experience and creating a full day of engagement [13][22] - The phenomenon of celebrity pop-up stores is not isolated to one artist, as other celebrities like G-Dragon and G.E.M. have also launched similar initiatives, further driving consumer interest and participation [17][18] Group 3: Market Trends and Implications - The trend of celebrity pop-up stores has been observed across various cities, with significant consumer turnout and engagement, indicating a robust market for such events [18][21] - Data shows that the commercial value of celebrity IP is being realized through both online and offline channels, with notable sales figures during events like "Double Eleven" [21][22] - The success of these pop-up stores suggests a shift in consumer behavior, where fans are increasingly seeking direct interactions with their idols, leading to new opportunities for retail innovation and business strategies [22]