冰雪游、温泉微度假成出行首选

Core Insights - The 2026 New Year holiday travel trends indicate a strong preference for wellness retreats, winter sports, and warm-weather getaways, with significant increases in visitor numbers to key destinations [1][2][3] Group 1: Travel Trends - The analysis from China Mobile's Wutong Big Data Platform shows that wellness retreats, ice and snow tourism, and warm-weather escapes are the main themes for holiday travel this year [1] - Searches for "New Year travel destinations" surged by 150% in the last two weeks, with local and nearby short trips making up 73.4% of the travel choices [2] - The popularity of cross-year activities, including performances and fireworks, has driven a 58% year-on-year increase in related searches [3] Group 2: Popular Destinations - Harbin Ice and Snow World and various theme parks like Guangzhou Chimelong and Shanghai Disneyland are among the most favored destinations, with Harbin's search interest increasing by 300% [3] - Southern islands like Weizhou Island and Nanao Island have seen a 156% increase in search interest, as tourists seek unique experiences like whale watching [4] - Emerging destinations such as Tonghua in Jilin and Kaifeng in Henan are attracting visitors with their unique cultural experiences and affordability [4][5] Group 3: International Travel - Outbound travel has become more accessible, with Hong Kong and Macau leading the market, driven by events like the Winter Carnival and the International Light Festival [5][6] - Short-haul vacation spots are favored due to warm climates and visa-free policies, with outbound travel numbers increasing by 58% compared to 2025 [6] - Long-haul destinations like Australia and New Zealand have seen a 310% increase in visitors, while Europe has experienced a 178% rise [6]