“无理由退货”岂能变成“恶意退货”

Core Viewpoint - The initial goodwill of "no reason return" policy is being exploited by some consumers through malicious returns, which is harming businesses and undermining the integrity of the e-commerce ecosystem [1][2]. Group 1: Impact on Businesses - Some merchants are resorting to oversized tags stating "try on please keep, remove no return or exchange" as a response to the rise in malicious returns [1]. - The return rates for women's clothing on e-commerce platforms are generally between 50% and 60%, while men's clothing return rates range from 30% to 40%, with projections indicating a 10% increase by 2025 [1]. - High return rates are increasing operational costs for businesses, leading to potential losses and forcing them to raise product prices, which in turn perpetuates a vicious cycle of returns and price hikes [2]. Group 2: Consumer Behavior and Consequences - Malicious returns not only infringe on merchants' rights but also negatively impact the overall consumer experience and the image of the consumer group as a whole [2]. - The cycle of malicious returns can erode trust within the e-commerce ecosystem, damaging the foundational integrity of internet commerce and disrupting social order [2]. Group 3: Solutions and Recommendations - To combat malicious returns, businesses should communicate effectively with consumers and consider rental models for one-time use products like performance costumes [2]. - E-commerce platforms need to optimize their rules and utilize technology to identify accounts with frequent returns and implement appropriate measures [2]. - Consumers are encouraged to think long-term and avoid short-term gains from exploiting return policies, as this behavior ultimately affects the rights of all consumers [2][3].