Benzinga·2026-01-02 17:16Core Insights - Retail investing reached unprecedented levels in 2025, driven by the democratization of financial tools, social media, and a significant influx of younger, tech-savvy market participants [1] Market Participation & Volume - Retail inflows into U.S. stocks reached a record high of approximately $308 billion in 2025, marking a 14% increase from the previous peak of $270 billion in 2021 [2] - Individual investors accounted for 20% to 25% of total U.S. equity trading volume on average, peaking at 35% in April 2025 during high volatility periods [4] - Retail investors added around $1.3 billion to the market daily during the first half of 2025, representing a 32.6% increase from the previous year [5] Demographics & Access - The age of entry into the market has significantly decreased, with 37% of 25-year-olds holding investment accounts in early 2025, compared to just 6% in 2015 [6] - Lower-income individuals have increased their investing activity fivefold over the last decade, with below-median income earners making up 31% of all monthly retail investors by May 2025 [6] - 36% of investors identified social media as a primary source for financial news, a 5-point increase since 2024 [7] Looking Ahead - In 2026, retail investors are expected to utilize professional-grade AI agents and benefit from a liquidity surge due to larger tax rebates, potentially increasing their trading volume [8] - Market strategists predict that retail investors will continue to be a significant presence in the market, having made profits in 2025 and showing a strong interest in trading stocks [8]