用好“小商标”，撬动“大产业”

Core Viewpoint - The Nantong home textile industry is transitioning from a focus on quantity to quality, as evidenced by the recent authorization of a collective trademark for 25 companies, signaling a shift towards high-quality development in this billion-level industry cluster [1] Group 1: Industry Transformation - The release of the collective trademark for Nantong home textiles serves as a reference for overcoming challenges faced by industry clusters, which often struggle with being "large but weak" and "diverse but not distinctive" [1] - The collective trademark initiative aims to unify brand identity and standards among enterprises, helping to combat low-price competition and enhance regional brand strength [2] Group 2: Quality and Standards - Quality is emphasized as the lifeline of regional brands, with a rigorous management system in place that includes product testing, credit reports, and a "red-black list" supervision system to ensure the integrity of the collective trademark [2] - The mechanism of "selecting the best among the best" ensures the high value of the collective trademark, highlighting the importance of quality in brand development [2] Group 3: Innovation and Digital Empowerment - The transition from traditional manufacturing to digital empowerment is crucial for brand elevation, requiring a dual approach that focuses on both offline quality and online digital economy [3] - Embracing new technologies and business models is essential for industry clusters to enhance product value and expand sales channels [3] Group 4: Collaborative Governance - The promotion of collective trademarks relies on effective interaction among government, associations, and enterprises, with each playing a vital role in creating a supportive business environment [3] - A governance model based on "co-construction, co-governance, and sharing" is key to sustainable development, rewarding quality-focused enterprises and encouraging more participation in brand-building efforts [3] Group 5: Strategic Insights - The experience of Nantong home textiles provides valuable insights for cultivating and developing industry clusters, emphasizing the need to leverage brand, quality, and innovation to remain competitive in the market [4]