冬暖花开 旅居好在

Core Viewpoint - Yunnan is becoming an increasingly popular destination for winter tourism, with a shift from merely selling scenic views to offering a lifestyle experience, emphasizing health and leisure [11][12]. Group 1: Tourism Trends - The winter season in Yunnan is characterized by vibrant colors, particularly the blooming of winter cherry blossoms, which attract many visitors seeking a pleasant escape [11]. - The travel experience in Yunnan is evolving, focusing on "selling life" rather than just "selling scenery," with a growing demand for leisurely living experiences during winter [11]. Group 2: Marketing Initiatives - The Yunnan Provincial Department of Culture and Tourism, in collaboration with nine local tourism bureaus and major tourism enterprises, has launched a series of marketing activities targeting cities like Changchun, Wuhan, Xi'an, and Chengdu [12]. - The promotional campaign, titled "Winter Warmth and Blossoms in Yunnan," includes a four-dimensional approach combining themed promotions, travel business negotiations, roadshows, and cultural tourism markets to enhance visibility and attract visitors [12][13]. Group 3: Targeted Offerings - The campaign highlights various themed tourism products such as winter residency, leisure vacations, hot spring wellness, and wedding photography, tailored to meet market demands [13]. - Approximately 500 travel business representatives from Northeast, Central, Northwest, and Southwest regions are provided with diverse options to cater to their clientele [13].