文旅融合，“玩”转新消费

Group 1: New Year Activities and Cultural Events - Jiangsu province launched a series of diverse cultural and tourism activities to celebrate the New Year, enhancing the festive atmosphere for residents and tourists [1][2][3] - In Wuxi, the "2026 New Year Blessing" event featured a large crowd, traditional performances, and the launch of themed tourism routes to promote Wuxi as a "World Music City" [2] - Yangzhou's "Lake Light Reflecting Intangible Heritage" event combined natural beauty with traditional crafts, offering immersive cultural experiences through performances and interactive activities [3][4] Group 2: Tourism and Hospitality Trends - Nanjing's rural tourism saw a surge in popularity, with high occupancy rates in local homestays and a focus on family-oriented experiences [6] - In Yancheng, the "Taste of Wetlands" food promotion and cooking competition highlighted local culinary traditions, attracting visitors to experience regional flavors [7] - Suqian's winter-themed activities, including snowman building and a 10-kilometer run, aimed to create a vibrant holiday atmosphere and promote local tourism [8][9] Group 3: Economic Initiatives and Consumer Engagement - Wuxi introduced over 300 cultural and tourism integration activities along with ten consumer promotion measures to stimulate local spending during the holiday season [2] - Nantong launched a series of rural tourism promotional activities, including electronic coupons and new tourism routes, to boost consumer engagement and attract visitors [9] - Zhenjiang's revitalized old streets featured creative markets and interactive events to enhance consumer experiences and drive foot traffic [10][11]