让适老好物融入生活

Core Insights - The aging population in China is increasing, with 220 million people aged 65 and above by the end of 2024, representing 15.6% of the total population, and nearly 90% of these elderly individuals prefer to age at home [1][2] - There is a growing emphasis on home modifications to make living environments more suitable for the elderly, with many families opting for comprehensive renovations before their elderly relatives reach advanced age [1][2] Group 1: Market Trends - Since the start of the 14th Five-Year Plan, 2.24 million households of elderly individuals with special difficulties have undergone home modifications [2] - By 2025, home modifications for the elderly will be included in the consumer goods replacement support program, with nearly 700 million yuan in subsidies expected to drive sales of 2.8 billion yuan and the sale of 4.655 million products [2] Group 2: Safety and Design Innovations - Falls are the leading cause of injury-related deaths among individuals aged 65 and older in China, with approximately 40 million elderly people experiencing at least one fall each year, half of which occur at home [2] - Design innovations for elderly-friendly homes include using PVC flooring to prevent slips, open cabinet designs for support, and innovative shower solutions to enhance safety during bathing [2][3] Group 3: Quality of Life Enhancements - Thoughtful design elements such as shoe-changing benches, adjustable kitchen countertops, bright lighting, and high-density foam sofas significantly improve the quality of life for the elderly [3] - The implementation of the "Residential Project Standards" in May 2025 will make elderly-friendly features a standard requirement for new homes, reflecting the increasing demand for quality living conditions among retirees [3] Group 4: Evolving Perceptions and Needs - There is a misconception that elderly-friendly designs are synonymous with "hospital-like" environments; however, most modifications are beneficial for all family members, not just the elderly [4] - The aging process is gradual, necessitating continuous environmental improvements to support the elderly, with a focus on flexible design that can adapt to changing needs over time [4][5] Group 5: Diverse Service Offerings - The demand for elderly-friendly modifications is driving a shift from single-service offerings to a more diverse range of services, including healthcare, home renovation, and smart products [5] - Various cities, including Beijing, Tianjin, and Qingdao, are launching subsidy policies for home modifications, leading to the integration of a wide array of elderly-friendly products into daily life [5]