去年以旧换新商品销售额超2.6万亿元 家电零售额创历史新高

Core Insights - The latest data from the Ministry of Commerce indicates that by 2025, the sales volume of products related to trade-in programs will exceed 2.6 trillion yuan, benefiting over 360 million people [1] - The trade-in program for automobiles is projected to exceed 11.5 million units, while home appliances will see over 129 million units traded in, and digital products like smartphones will account for over 91 million units [1] - The program is expected to significantly support consumer spending and drive economic growth, with retail sales of consumer goods increasing by 4.0% year-on-year in the first 11 months of last year [1] Consumer Impact - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, leading to the introduction of numerous green, low-carbon, and smart products into everyday life [2] - For every two new household cars sold in 2025, one will benefit from the trade-in subsidy, enhancing the quality of life for consumers [2] Economic and Environmental Benefits - The trade-in program is expected to promote a green economic transition, with a projected 24.5% increase in the recycling of scrapped vehicles by 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals [1] - The program is also anticipated to reduce carbon emissions by about 24.5 million tons [1] Retail and Commercial Growth - The trade-in program is driving growth in offline retail, with more consumers opting for in-store experiences and benefiting from subsidies, which in turn stimulates cross-sector consumption in leisure, entertainment, and dining [2] - In areas with concentrated home appliance trade-in stores, consumer spending in surrounding businesses has increased by over 30% within a 1-kilometer radius [2]