Core Insights - The reading consumption market in 2025 is evolving into a new integrated development scenario, driven by AI, which enhances digital reading experiences across all age groups and scenarios [1] - Digital reading is rapidly growing, with 80.6% of the adult population in China engaging in digital reading formats, primarily through mobile devices [1] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, reflecting a year-on-year growth of 16.65% [2] - The integration of publishing sectors is showing a positive trend, with revenue from publishing integration reaching 9.724 billion yuan in 2024, a 19.1% increase from 2021 [2] - Online literature, a significant part of digital reading, achieved a revenue of 49.55 billion yuan in 2024, marking a 29.37% growth [2] - The micro-short drama market has surpassed 50 billion yuan in 2024, with nearly 700 million users, indicating a shift in content consumption [3] - Publishing houses are increasingly participating in micro-short drama production, leveraging their rich content resources to explore new market opportunities [4] - Cultural and creative products are becoming a new growth point for the publishing industry, with significant revenue increases reported at events like the Shanghai Book Fair [5] Digital Reading Growth - The widespread adoption of electronic devices has made digital reading convenient, allowing users to read anytime and anywhere [1] - The 2025 National Reading Survey indicates that mobile reading dominates with a 78.8% share among digital reading formats [1] Publishing Integration - The publishing integration sector is breaking down traditional boundaries, leading to a revitalization of the digital publishing industry [2] - The rapid growth of online literature is supported by AI translation technologies, facilitating the global reach of Chinese web literature [2] Micro-Short Drama Development - The micro-short drama market is expected to produce 40,000 episodes in 2025, with over 100,000 companies involved in the industry [3] - Online literature's established narrative models are effectively translating into micro-short dramas, enhancing viewer engagement [3] Cultural and Creative Products - Cultural products are increasingly becoming integral to bookstores, transforming them into cultural experience spaces rather than just sales points [5] - The success of cultural products at book fairs indicates a growing consumer interest and engagement with literary culture [5]
好书 好剧 好文创
Xin Lang Cai Jing·2026-01-02 22:39