“加马”迎新年，上海多区花式解锁元旦文旅新玩法

Core Insights - The first season of the "Super Travel Guide Competition" is actively taking place, with Shanghai launching various cultural and tourism activities themed "Travel to Shanghai Super New Year" for the New Year's holiday in 2026 [1] - On the first day of the New Year holiday, Shanghai received 2.7053 million visitors, with an average hotel occupancy rate of 75% [1] Group 1: New Year Activities - Multiple "first activities" for the New Year were organized, including a health walk event in the Pudong New Area, combining walking with market, ecology with commerce, and sports with culture [2][4] - The health walk event covered approximately 3 kilometers, connecting various parks and showcasing the integration of ecology and culture in Pudong [4] - Various events such as Disney's "New Year Star Wish Gala" and light shows were held, with iconic landmarks like the Oriental Pearl Tower hosting New Year climbing activities [4] Group 2: Promotions and Discounts - The Putuo District launched a series of promotions during the New Year, offering discounts and special deals across key attractions, hotels, and transportation services [4][5] - The "Half Marathon Suhe, Happy Plus 'Horse'" event featured a market showcasing cultural heritage products and local specialties from the Yangtze River Delta region [5] Group 3: Community Engagement - The Shanghai Municipal Bureau of Culture and Tourism emphasized "全民共创" (全民共创), allowing citizens to become active participants and promoters of Shanghai's cultural tourism [8] - The initiative aims to generate a credible "Must-Visit List for New Year in Shanghai" based on public contributions, enhancing the city's cultural and tourism branding [8]