跨年期间消费热 抖音商超团购券销售额同比增长164%

Core Insights - The consumption data released by Douyin Life Services for the New Year holiday indicates a significant increase in various sectors, highlighting the growth of the experience economy during the period from December 30, 2025, to January 1, 2026 [1] Group 1: Consumption Trends - Supermarket shopping vouchers on Douyin saw a sales increase of 164% year-on-year during the New Year holiday [1] - Sales of clothing and jewelry also experienced substantial growth, with increases of 147% and 109% respectively [1] - Pet care services for pets saw a year-on-year increase of 63% as pet owners celebrated the New Year [1] Group 2: Travel and Leisure - The travel market was robust, with hotel and guesthouse sales increasing by 93% and 97% year-on-year respectively [1] - Ticket sales for attractions rose by 46%, indicating a trend of consumers traveling to different cities to celebrate the New Year [1] - Winter activities were particularly popular, with sales for ski resorts increasing by 70% and hot spring-related consumption rising by 52% [1] Group 3: Future Outlook - Douyin Life Services plans to continue enhancing its quality group-buy offerings and collaborate with physical merchants to create more engaging consumption experiences that are enjoyable and shareable [2]