Group 1 - ASUS is reportedly exiting the smartphone market and laying off its mobile division staff, although it will continue to provide maintenance and warranty services for existing products [1] - The company confirmed that there are no plans to launch new smartphone models in 2026, following rumors that it would end its mobile business by late 2025 [1] - The smartphone business has been consistently unprofitable, leading to speculation about ASUS's exit from the market, with the Zenfone 10 potentially being the last model in that series [1] Group 2 - ASUS views smartphones as an entry point for AIoT and important terminals for AI applications, with the latest ROG Phone series set to launch in November 2024 and the Zenfone 12 Ultra in February 2025, focusing on AI features, photography, and high-resolution displays [2]
传退出手机市场。华硕：今年无推新机计划
Jing Ji Ri Bao·2026-01-02 22:48