北京发布旅游休闲绿道品牌

Core Insights - The launch of the "Beijing Tourism Leisure Greenway" brand and the introduction of the first 52 greenways aims to enhance the integration of culture, tourism, agriculture, forestry, and water resources in Beijing [1][2] Group 1: Greenway Development - The first batch of 52 tourism leisure greenways has been officially released, covering all districts in Beijing with a focus on beautiful scenery and well-equipped facilities [1] - The greenways are designed for various activities such as walking, running, cycling, family outings, and cultural exploration, providing excellent pathways and platforms for leisure [1] Group 2: Digital Integration and Engagement - The Beijing Cultural and Tourism Bureau has partnered with platforms like Keep, Amap, Ctrip, Meituan, and Weibo to create a dedicated page for the "Beijing Tourism Leisure Greenway," allowing users to easily access information about the greenways [1] - Keep has launched a special check-in activity for the greenways, where participants can earn points through scanning codes and engaging in physical activities, which can be redeemed for prizes [1] Group 3: Event Experience and Future Plans - The event featured interactive experiences led by certified coaches and smart robots, combining sports, culture, and technology for an immersive experience [2] - The Cultural and Tourism Bureau plans to establish a comprehensive online and offline activity system to provide diverse services, enhancing the quality and experience of the greenways [2] - Future efforts will focus on improving the quality of services and experiences related to the greenways, aiming to make them a preferred choice for exploring the outskirts of Beijing and a new growth area for cultural tourism consumption [2]